Showroom2018-09-19T22:40:47+00:00

The Milwaukee Mart – Grand Opening on September 22nd

What better way for us to mark the Grand Opening of our new Office & Showroom than to participate in Historic Milwaukee’s fabulous Doors Open Milwaukee Event. On September 22nd 2018, Coakley Brothers and Brothers Interiors  welcome the public to the transformed Coakley Brothers Water Tower Building. After being under construction for nearly 16 months, the building has become a beautiful beacon for our company and the city. We have designed and built a facility that our staff and community can be proud of, all while preserving and honoring the historic integrity of the building and our company.

The Milwaukee Mart brings a transformational new facility to the Milwaukee and Wisconsin Marketplaces. Our Mart, in the same manner as Chicago’s Merchandise Mart, is built to offer customers a vast array of design and furniture product choices to implement in their corporate, education and healthcare spaces. Milwaukee finally has a furniture showroom that can impact all our corporations and institutions. Our space is designed and furnished to show unique pieces and designs in a wide variety of spaces. Come join us for a cup of coffee and a tour of how the modern office can blend with historic foundations.

Welcome to the Coakley Brothers Water Tower Building

Coakley Brothers, a legacy in Milwaukee, known for its premier business services including commercial relocation, residential relocation (as an agent of Allied Van Lines since 1936), furniture installation, facilities management, and self storage, has begun a $6 million renovation project at its 400 S. 5th St. building headquarters, in the heart of the Walker’s Point neighborhood.

The renovation project was sought following the tremendous success of Brothers Interiors which was launched in 2012 in anticipation of the growing furniture and office design needs of its clients. Brothers Interiors has quickly become a leader in interior renovation with construction management, furniture specification, and move management for its clientele.

Once the renovation is complete, the company will serve as the state’s sole dealer and showroom for the award-winning West Elm Workspace line. West Elm launched the Workspace brand in 2015, applying its signature residential aesthetic to a line of commercial furniture.

“Brothers Business Interiors has been an important part of our company’s evolution, and demonstrates how we continue to meet our customers’ needs as a premier service company and a leader in commercial design,” says Peggy Coakley, CEO. “The designation as the first West Elm Workspace showroom in Wisconsin will reinforce that Brothers Interiors is a growing player in the local design industry.”

Built in 1911, the historic Coakley Brothers building was once home to the Milwaukee Printing Company, a corporation made famous for its innovations in candy packaging. Today, the 175,000 square foot building houses Coakley Brothers’ many divisions.

While the company is excited to reimagine many elements of the building – the building’s original design was referred to as a “Daylight Industrial Loft” – Coakley remains committed to preserving its turn-of-the-century industrial charm. The renovation includes extensive interior renovations to better reflect Coakley’s work culture, focus on employee satisfaction and design offerings, including:

  • Exposure of the original wood beams and trusses;
  • Restoration of the original concrete factory floor, Cream City and Chicago brick, and facade;
  • An employee gym;
  • Customization of the West Elm Workspace showcase.

The renovation will also include major updates to the building’s exterior and campus, including:

  • Parking lot resurfacing and landscaping;
  • An outdoor patio and exposed deck for employee recreation;
  •  Nearly $1 million of the renovation is allocated to create exact replicas of the original windows, many of which were blocked to prevent ambient light; and
  • Several pieces of public art that will adorn the building.

Around the property, Coakley Brothers worked with the MMSD create state-of-the-art stormwater mitigation with green infrastructure technology. The campus will also feature a native vegetation system that collects and filters stormwater to naturally irrigate nearby gardens and slowly refill the groundwater table below.

“The renovation of our historic building represents the continued transformation of our company, keeping our roots in tact, but our eye on the future,” adds Coakley. “This $6 million investment will transform our building, and continue the transformation of this part of the City, which we love as it’s been our home for nearly 130 years.”

Coakley Brothers has procured federal and state historic tax credits to support funding of the project, which is expected to be complete by mid-2018. Coakley Brothers is working with Kubala Washatko Architects and ADK Design. The Brothers Interiors Construction Division led be Daniel Stroven is also self performing a large portion of the project.